Retail

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Exchange-A-Blade

EAB (Exchange-A-Blade) provides building trades with high quality power tool accessories at competitive prices. The graphic shape surrounding the logotype is inspired from the carbide tip found in EAB's best-selling saw blades while the angled shape conveys an active, forward momentum found in their powerful cutting and drill products. StaySharp—their non-exchangable blade product line—was given the same slanted treatment and graphic A in the logotype thus creating a connection between both brands and reinforcing the sense of sharpness in the letterforms.

BC Tree Fruits

For over 25 years, BC Tree Fruits has been Western Canada’s leader in fresh produce distribution. A brand update resulted in a logo with refreshed typography and homespun graphic elements that celebrate their heritage, as shown in various conceptual applications.

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