Concept page designs for the 2017 Canadian Pacific Fact Book were explored, balancing heavy data with a modern, corporate aesthetic. The task was to adopt the colour palette and typography of their developing annual report with their national employee publication. Sample spreads used existing imagery as well as proposed graphic applications, which were incorporated into the final version produced by Edelman Canada’s design team for company-wide circulation.
CP Investor Fact Book
CP Investor Fact Book
- Agency & Creative Direction: Edelman Canada
