I was contacted to create a dual-language logotype expanding upon the custom lettering I designed for the original 2003 Finning wordmark. With more experience and knowledge of constructing letterforms, I was able to work within a very fast timeframe—4 days between first presentation of tight hand lettering drawings to vectorization of final digital files—delivering on schedule for Finning’s intranet site launch, named Traction.
See the original Finning typography design here:
https://www.nancywudesign.com/finning
