Spinsight

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Spinsight

Design, Identity, Business Cards, Advertising

Recognition: Abstract Logo

Your work on the Spinsight project was outstanding. By making sense of our underlying business objectives you left us with a new visual identity of which we are all very proud. I would not hesitate to recommend your services to anybody and I hope to work with you again in the future. Thanks again for a job well done.
— Alex McAndrew, Co-Founder & Commercial Director

Developed at the University of Edinburgh, Spinsight's technologies generate real-time 3D animations of live sports events, automatically tracking player movement & behavior. The logomark delivers a sense of spinning or motion detected by the software through a circular icon that conveys computer sight, flexibility and adaptability to change, all coming together towards a single solution. The brand identity was created to attract investors for purchase, with the target goal effectively reached as anticipated.