Greg Blue Photography

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Client: Greg Blue Photography
Recognition: 2018 Communication Arts Typography Competition shortlist

Nancy, the research you performed on my company for my rebranding actually resulted in a shift of my own perception on my own brand! Your insights were wonderfully valuable, and I am extremely happy with the new branding you created for my business. Not only is the new logo beautiful, the concept behind it perfectly illustrates the message I want to convey to my clientele. It’s been a pleasure working with you!
— Greg Blue, Photographer

Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.