Nextbus

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Nextbus

Recognition: Alphabet Logo, Logoseum.tumblr.com, Giving Type Meaning (Bloomsbury, 2024)

I've known Nancy going on 10 years, and during that time have had the pleasure of working with her on three very different brand identity projects. Her creative abilities are second-to-none, and her passion for her craft comes through in every project.
— Eric F. Wilson, Marketing and Communications Manager

Nextbus provides accurate, real-time arrival info at transit stops and online, allowing users to track vehicles on their phones or computers in order to save time, stay safe and plan schedules. The 2-arrowed logomark alludes to the speed and efficiency of the service, while making the technology involved behind the scenes virtually invisible to the user. An alternate logo proposal emphasized the "bus" side of the name, highlighting the traceable route from point A to B.