Earls

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Earls
Design, Logo, Illustration, Typography, Custom Lettering
  • Creative Director: Roy White
  • Agency: Karacters Design Group/DDB Canada

Earls was known for fun casual dining experiences, with their share of California & animal-themed motifs. Styles change and so had their target market (urban singles, modern couples). This logo—in use for a decade—reflected that shift, revealing a simpler grown up attitude for the restaurant chain. The classic Earls typography was replaced with a proprietary wordmark, accompanied by a graphic illustration denoting the new offerings in the bar & drink area of their sleek renovated space.

Corn on the Cob - COMING SOON
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